Postcards for Seyðisfjörður
Sluice Expo 2025 (World Building), Seyðisfjörður, Iceland
22 - 25 May 2025
Exhibition images © Ruth Philo
Postcards reflect cultural and interactional enactments of contemporary globalisation, the transient mementos of travel. Dieter Roth played an important role in the cultural life of Seyðisfjörður. He also painted on postcards. H_A_R_D_P_A_I_N_T_I_N_G have asked artists to obverse the once common practice of sending a postcard from a place visited … send a “painted” postcard of Seyðisfjörður to Seyðisfjörður. A postcard of itself to itself but altered / adjusted / intervened by artists who may not have travelled to Seyðisfjörður before.
This mail art project is in collaboration with Sluice and LungA School. Completed postcards are being posted to our contact at LungA school in Seyðisfjörður where they will be collated and exhibited in an exhibition there between 22 - 25 May 2025. This project is influenced by Dieter Roth, who was resident in that town, and the work he did with fellow international artists amending and exchanging postcards.
Exhibitions, screenings, talks, and performances will be situated throughout the Seyðisfjörður community and industrial areas. The exhibiting projects come from the UK, USA, Sweden, Switzerland, Ireland, Iceland and New Zealand. The World-Building expo has been jointly developed and delivered by Seyðisfjörður based LungA School and London based SLUICE.
Above images: left © Ben Coode-Adams | right © H_A_R_D_P_A_I_N_T_I_N_G
